Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced, beginning with this season's Super Bowl on in Glendale, Arizona.
50 Cent performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.— Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning.Apple Music replaces Pepsi, which sponsored the show for the past 10 years.
"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," Nana-Yaw Asamoah, the NFL's senior vice president of partner strategy, said in a statement."We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.
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