Apple is launching a $100 million initiative to fight racial injustice and promote diversity both inside and outside the company
Apple is committing $100 million toward a new company-wide effort called the Apple Racial Equity and Justice Initiative, CEOThe initiative, led by Apple executive Lisa Jackson, will build on the company's existing work with historically Black colleges, universities, STEM programs, and underserved students and teachers.
Cook also said Apple will launch a new entrepreneurial camp for Black developers, increase representation across the companies Apple does business with, and commit to hiring and supporting those from underrepresented groups within Apple. "Whether it's at Apple or anywhere in society, the burden of change must not fall on those who are underrepresented," Cook said. "It falls heaviest on those in positions of power, leadership, and influence to change structures for the greater good."
The launch comes as the death of George Floyd has sparked protests against racial injustice and police brutality and a call for reform across the country. Cook also published
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