Wall Street’s current estimates for Apple aren’t baking in a global recession, explains djtgallagher WSJWhatsNow
This premium reflects a steadfast belief that gadget buyers won’t be hanging up on the iPhone—still Apple’s most dominant product—or the company’s other devices in the event of a sharp global economic downturn that a growing number ofare projecting. The company has indeed managed through recessions in the past, though the past two happened to coincide with product launches that ultimately remade the company once focused on niche computers.
The iPhone in particular was well timed, as it helped Apple revolutionize a mobile-device market dominated by flip phones and BlackBerrys. Apple’s revenue soared 50% during calendar year 2008, the iPhone’s first full year of sales, even as U.S. GDP contracted by 2%. The iPhone also recast Apple’s profitability, adding more than 10 percentage points to the company’s annual gross margin compared with what it had been averaging in the years before jumping into the smartphone business.
But the iPhone is now a much larger and more mature business. And it was already coming off a strong sales cycle sparked mostly by. While Apple’s revenue base is now 15 times larger and includes a growing services arm, hardware still accounts for more than 80% of the company’s total revenue. Even the services side has a large transactional component from categories such as App Store downloads.
As markets react to inflation and high interest rates, technology stocks are having their worst start to a year on record. WSJ’s Hardika Singh explains why the sector — from tech giants to small startups — is getting hit so hard. Illustration: Jacob Reynolds As a result, Apple may not be as immune to a sharp global downturn as many seem to think. Analysts currently expect Apple’s revenue to be flat year over year in the June-ending quarter, mostly as a result of the
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