One day the Vision Pro could exploit the technology to the full
Tim Cook has always led a charmed life at the helm of Apple, think again. The years straight after the death of Steve Jobs in 2011 were a trial by fire. First there was antitrust: America’s Department of Justice sued Apple for conspiring to fix e-book prices. Then there was competition: Samsung, a South Korean rival, went to war with the iPhone with bigger, sleeker models. Then came broader concerns. Apple’s new voice assistant, Siri, made rookie errors.
Go back to the threat from Samsung in Mr Cook’s early days. Back then investors pestered Apple to come up with a bigger phone, just as now they want it to match Samsung’s models with gen-bells and whistles. But Apple doesn’t rush things. It wasn’t until the launch of the iPhone 6 in 2014 that it produced a large-screen phone. When it came, it was a smash hit. Its modus operandi remains the same. It is rarely first with a product.
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This Apple Vision Pro art app revolutionises learning to drawJoe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
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Apple fans are already returning the Vision Pro headset: Here's whyBeth is Creative Bloq’s Ecommerce Writer. An avid music photographer and previous staff writer for Digital Camera World, Beth has a keen eye for content and knows just how to create it.
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People are actually loving Mark Zuckerberg's reaction to Apple Vision ProDaniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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People are already returning their Apple Vision Pro headsetsSome users on social media have started returning their Apple Vision Pro headsets for varying reasons that we cover here.
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Pro Bike Check: Decathlon x Van Rysel RCX Pro Helps French Team Land Rainbow JerseysFirst rainbows of 2024 UCI Cyclo-cross World Championships won on an affordable Van Rysel RCX Pro carbon cyclocross bike from Decathlon...
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iPhone 15 vs iPhone 15 Pro: Why The Base iPhone Has Never Been More ProWe’ve been hands-on with the iPhone 15 and 15 Pro for the last few months, and recommend both as serious upgrades for those living in Apple’s walled garden.
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