The Apple TV app already lets you subscribe to other streaming services and watch sports. Now, a new report says the company could combine it with buying and renting movies.
Apple appears to be working on a revamp of its TV app that the company hopes will turn it into users’ go-to place for all their shows, movies, and more. A new Bloomberg report says Apple is planning to remove its apps for buying and renting content and bundle that with its streaming content, channel-subscription options, and more.
The TV app is likely to be prominently placed in users’ headsets as they’re learning new interfaces and new behaviors; not all third-party apps are going to be there immediately, and that could give Apple a chance to build the kind of viewer habit few other apps have created. The problem with this vision, of course, is that it’s just about impossible to pull off.
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