The latest report reveals more about plans for the iPhone than Apple might have liked.
has gone into much more detail about what to expect about the launch, lighting on an unveil date of Wednesday, September 7. Such an early release date is not unprecedented, but it’s not far off. If this is correct, it would mean the iPhone 14 series of phones plus three models of Apple Watch would go on sale on Friday, September 16.Almost every flagship iPhone since 2011 has been released in September.
Drilling down further into the dates, helpfully provided by Gurman, only once has the announcement date been in the first week of September: 2016’s release of the iPhone 7 took place on the identical dates we’re expecting this year: unveil on September 7, on sale nine days later on Friday, September 16.
The usual practice is a Tuesday announcement in the second full week of September, between September 8 and September 15, followed by the products going on sale ten days later.The reason for the Wednesday event is revealing. On the face of it, it’s just because Monday, September 5 is Labor Day. But hold on: this is only relevant if Apple is planning for press and staff to travel to an in-person event. An online-only event could take place the day after a public holiday.
We also hear from sources such as Gurman that recording the high-production-value keynote film is well underway. Of course, this is in part a safety precaution: until the invites actually go out, Apple can fall back on the online version instead. For instance, if there’s a sudden uptick in Covid infections, it could still switch back to online only .What will the event be like?
I believe that the September 7 special event will follow the same format that WWDC introduced in June. That is, a recorded keynote will be played to press and guests in Cupertino. Before it starts, CEO Tim Cook and perhaps some other execs will appear live to kick things off. Gurman says, “In that scenario, you can expect members of the press to get their hands on new devices afterwards”.
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