Could we be approaching another 'iPhone moment'...
with the announcement of the Reality Pro, which is partly the reason why the headset was delayed so many times in the past. However, with a rumored price tag of $3000+ the device will likely be a very niche product geared mostly towards professionals.
Essentially, Apple is treating the Reality Pro as the beginning of a new era in the company’s history. One of the main reasons why the headset will be unveiled at WWDC 2023 well before it becomes commercially available is to enable developers to create VR/AR apps. In fact, Apple is rumored to already be working on a successor to the Reality Pro, which could be priced more competitively. This means the Cupertino company has great plans for AR/VR technology. Whether they come to fruition is another matter entirely - it could all come down to the success of the Reality Pro.
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