Workers at an Apple store in Atlanta became the first in the U.S. to file for a union election Wednesday, setting up a battle between organized labor and a Silicon Valley titan
Sven Hoppe/picture alliance via Getty Imagesorkers at an Apple Inc.store in Atlanta became the first in the U.S. to file for a union election Wednesday, setting up a battle between organized labor and a Silicon Valley titan.
“Right now, I think, is the right time because we simply see momentum swinging the way of workers,” Bowles said. “As we sat back and re-evaluated, what we realized is that we love being at Apple—and leaving Apple, that’s not something any of us wants to do. But improving it is something we wanted to do.”
Apple Workers Union faces an uphill battle against a tech giant known for uniformity in its retail stores, the cornerstone of its strategy to deliver a sleek customer experience. Since the first brick-and-mortar location opened in 2001, the company has expanded to more than 500 stores worldwide, nearly 300 of which are in the U.S.
Discussions about forming a union at the Atlanta store began after several workers, including Bowles, began following the fight over the Amazon union in Bessemer, Ala. Although the Amazon workers were defeated in the first election, it inspired the Apple workers to step forward as the first store.
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