Pulling back the curtain on design philosophy.
Sep 18, 2023Apple rides a delicate line with its iPhone camera system. On the one hand, it wants to keep it as simple as possible to keep photographers “in the moment.” On the other hand, creators keep demanding more of the system. Two of Apple’s executives sit down withFor many years, Apple has stuck to the same general philosophy when it comes to photography: get out of the way.
“Behind the big red button… the thing you’re worrying about is the frame and the moment because honestly, that’s the most inspiring part of any photograph or any video,” McCormack adds.Dedicated Prime ‘Lenses’ in Photos, but Not Video “When you’re shooting [photos], we gather a bunch of data to let you keep shooting and then sort of keep processing in the background, so we have more time and this is just something we can’t do in video,” he explains.
Apple says that the reason everything can’t be set to just transfer over is that it was focused on supporting ProRes workflows. In short, it was an in-house design decision.Photographers might want to know why last year Apple limited the default settings to 12 megapixels and this year it’s limited to 24 megapixels, despite the main camera’s sensor boasting a total of 48 megapixels — shooting in HEIF, the files generated there aren’t that large.
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