Following the latest transaction, BIS will become part of Apple Music Classical and its artist services service Platoon.
Its strong suit, “while paying our dues to the core repertoire,” he continues, “has been to nurture young classical artists and interesting living composers and to safeguard the musical treasure that we all represent long into the future. It is to that end that, after much careful consideration, and having just turned 80, I am excited to announce the rather momentous news that we have made the decision to become part of the Apple family.
For Apple, the hardware colossus with a market cap that’s fast approaching $3 trillion, its latest purchase is a statement of intent. Classical music is hot right now, the newest member of its family comes bearing the goods, with a catalog of contemporary composers and early music. And Apple wants ownership.
Apple made its splash in the classical water with the March launch of AMC, stemming from its August 2021
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