Anti-smoking forces outspend cigarette industry on California ballot measure to ban flavored tobacco

📆 2022/11/05 15:51:00

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📆 2022/11/05 15:51:00
📰 YahooNews

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A ballot measure to ban the sale of flavored tobacco in California has put cigarette companies in the unlikely role of underdog.

Billionaire and former New York City Mayor Michael Bloomberg has single-handedly outspent the industry as he seeks to help passage of Prop 31 on Tuesday’s ballot.

By comparison, the industry behind the $80 billion U.S. cigarette market, once a powerful force in American politics, has spent $25 million to oppose the measure. Delaying the enactment of SB 793 meant the tobacco companies could continue to take in about $830 million from menthol cigarettes alone from when the new law was set to go into effect in the beginning of 2021, according to the Yes on Prop 31 campaign.

Opponents of the measure argue that the ban is unnecessary because it’s already illegal to sell tobacco products to people under 21. They also say prohibitions, in general, don’t work.. It was the first state to eliminate smoking in workplaces and bars and has some of the highest tobacco tax rates and lowest smoking rates in the country.

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