Electragram, with angel investors including Jony Ive and Tory Burch, is for 'design-conscious, sophisticated' consumers who want to send 'a chic, personalized digital message,' says Anna Carter, cofounder and CEO.
“It was in France that we realized that the ways of keeping in touch with friends and family were really limited,” said Anna Carter. “We were big fans of handwritten notes, but it would take weeks for them to arrive. So your options were really email, which was very kind of work-y, and text, which is very casual. Phone calls were hard because first of all, nowadays, I feel like you almost have to text somebody to set up a time to have a phone call, otherwise, they feel somewhat intrusive.
“One of the things I really want to do is to revive an interest and love in the lost art of elegant communication,” said Anna Carter. Her plan for Electragram includes recruiting influencer friends — including Burch, Derek Blasberg and Jill Kargman — as emissaries. There are plans for limited-edition designs by well-known artists and illustrators as well as collaborations with luxury brands. Through its website and social channels, Electragram will also cover the state of modern etiquette via contributions from writers and illustrators.
Plus, it’s by nature eco-friendly, which is a priority for Carter, who is a sustainable fashion proselytizer and 15-year board member of the Natural Resources Defense Fund.
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