Michel Doukeris, CEO of the global brand Anheuser-Busch InBev, sought to downplay the impact the Dylan Mulvaney partnership has had on Bud Light.
“So I think that to start, we need to understand the current environment and especially the social media landscape and how consumer brands, especially big brands with significant reach, can be pulled into a discussion like this one,” he said. “And we know that ours, Bud Light, is certainly not the first brand that was pulled into a situation like that.”
“While beer will always be at the table when important topics are debated, the beer itself should not be the focus of the debate. And to me, this is the key learning,” he added. The CEO even went as far as to accuse customers of being confused, insisting the company drive home the point it was just “one can.”
“One challenge is what you call the misinformation and confusion that still exists. We will need to continue to clarify the fact that this was one can, one influencer, one post, and not a campaign and repeat this message for some time,” he said.Credit: @luistejadabostonrealtor/LIFESTYLOGY /TMX
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