By hiring health tech expert Julie Yoo, Andreessen Horowitz demonstrates digital health's rising value to investors:
Digital therapeutics should be a cash magnet for pharma companies. Not only have we digital therapeutics firms landing big research partnerships with pharma companies in recent months, the deep-pocketed giants are also shelling out cash for startups' investment rounds: Pear Therapeutics — which makes prescription digital treatments for conditions ranging from insomnia to drug addiction— funding from drug maker Novartis in each of its 2018 funding rounds.
money into precision medicine funds in an attempt to get in on a market that could reach $88.6 billion by 2022., Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >>
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