Analysis: The AR-15 has been marketed for 50 years. See how the ads have changed.
The Colt AR-15 looked more like a laser blaster than dad’s trusty rifle when it hit the market in 1964.
In a review of 400 advertisements, catalogue entries, brochures, social media posts and other messages produced by gun manufacturers and ad agencies, The Washington Post found gunmakers leveraged social and cultural changes to broaden the AR-15's appeal. Many of the ads appeared in gun-oriented publications like these, for sale in a California supermarket in 2015.
This analysis is based on a review of more than 400 advertisements, catalogue entries, brochures, social media posts and other messages produced by gun manufacturers and ad agencies. Many of the ads appeared in gun-oriented publications, including American Rifleman and Guns & Ammo — and some have been cited over the years in lawsuits and Federal Trade Commission complaints filed by victims of gun crimes or their families.
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