HONG KONG : On a hot summer's day last year, the 90's boy band Backstreet Boys clambered on to a stage in Pennsylvania and belted out hits as 44 million viewers tuned in from thousands of miles away for the online concert hosted by China's WeChat Channels.The show is just one of many events held by WeChat
HONG KONG : On a hot summer's day last year, the 90's boy band Backstreet Boys clambered on to a stage in Pennsylvania and belted out hits as 44 million viewers tuned in from thousands of miles away for the online concert hosted by China's WeChat Channels.
"Tencent hopes it can turn Channels into the next WeChat Pay. It has a shot at it. But it is also going to be difficult," said Liao Xuhua, a senior analyst at research firm Analysys. The two-year old platform has been a bright spot for Tencent in an otherwise dismal 2022 when revenue for its other products, such as games and payment services, were slammed by tighter gaming regulations and strict COVID-19 curbs.
Tencent Meetings is a Zoom-like teleconference service while mini programs are like apps on Apple's iOS and Google's Android operating systems but less data intensive and run within WeChat. "When you are already scrolling and come across an ad, you don't think twice about it. So naturally you come across a lot more ads with short videos," Li said.
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