Analysis: A Chinese marketing firm that has counted state police and other government bureaus as clients is leveraging newswire services to place pro-Beijing stories on the websites of almost three dozen news outlets across America.
for a network of 72 inauthentic news sites hosting pro-Beijing news content. However, its discovery of the Haixun-linked newswire represents the first time the Haixun’s content has appeared on the subdomains of legitimate U.S. journalism companies.The Haixun-linked effort also highlights the difficulties in tracking the scope of Beijing’s overseas influence efforts, which at times take a scattergun approach, employing a mix of rapidly changing tactics despite varying levels of success.
Although it’s not clear that Haixun placed the articles for Chinese government entities, the firm appears to have worked for Chinese institutions. Every government agency in Beijing has a budget to promote its image abroad, said an employee of a public opinion management firm in Beijing that works with the central government. The employee, who spoke to The Post on the condition of anonymity because they were not authorized to speak to reporters, said that agencies “need to prove” they are achieving results, including in English-speaking countries.
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