Analysis: No sign of anti-Putin bump in France as Macron risks losing to Le Pen
. “The war in Ukraine has prompted growing concerns over rising inflation, surging energy prices and insufficient pensions.”Le Pen, who lost in a landslide to Macron in 2017, has tried to detoxify her and her party’s image as one steeped in neo-fascist resentments, racism and anti-Semitism. She was aided by the maverick campaign of ultranationalist gadfly Eric Zemmour, whose snarling anti-immigrant, anti-establishment rhetoric has made Le Pen —— look comparatively moderate.
“She was able to change her brand image,” David Dubois, professor of digital marketing at Insead, a leading business school,. “She’s really made an effort to change her discourse from immigration to rising prices and how to increase the purchasing power of French people.” Contrast that with Macron, who has throughout his five years in power been viewed as an aloof elitist — a “Jupiterian” president, as the French put it, ensconced in his Olympian abode. The former investment banker is attacked both by Le Pen and his critics to the left as an effete figure ruling for the rich, disconnected from the concerns of ordinary French workers.“Le Pen did a proximity campaign, visiting a lot of small towns and villages.
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