The campaign comes as the Alamo City experiences brisk growth that some worry is drastically increasing its cost of living. SanAntonio SATX SanAntonioTX Texas economics
Think San Antonio's growing too fast?
Apparently, it's not growing fast enough for Greater: SATX, the area's publicly and privately funded economic development entity. Greater: SATX this spring launched an ad campaign to entice mid-tier professionals between the ages of 25 and 50 in to make the leap to the Alamo City. The ads, primarily placed on social media, target that demographic in metros including Denver, San Diego, Atlanta, Los Angeles and Kansas City.
The rationale? San Antonio's job market needs more more workers in that demographic, according to Greater: SATX Chief Brand and Communications Officer Ceci Garcia Redmond. The economic development groups predicts a rise in demand for jobs in bioscience, cybersecurity, technology, aerospace and engineering and wants to make sure the city is prepared, she added.
While the campaign touts the benefits of San Antonio's relatively low cost of living, it comes at a time when U.S. census figures show that local residents here areIn 2022, the average median income for San Antonio residents hovered at
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