Americans want more off-road-style vehicles and automakers are here for it

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Americans want more off-road-style vehicles and automakers are here for it
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Automakers are adding new active lifestyle versions of their mainstream models to improve their off-road capability and give them added styling for outdoorsy types.

The segment really got started after World War 2 when theand gave Americans an affordable new way to enjoy the great outdoors.

More refined models were added to the mix with and started getting used as family cars, then AMC changed the game by turning the Concord car into the four-wheel-drive Eagle in 1981.the crossover craze into gear in the 1990s while the cool factor of the Jeep Grand Cherokee and Ford Explorer lured people away from sedans, station wagons and minivans by the hundreds of thousands, even if the dirt parking lot at the soccer field was as far as they would ever go off the pavement.

Aping the continued success of brands like Jeep, Subaru and Land Rover, many companies are turning their street-smart utility vehicles back into off-roaders with new trims that improve their rough road capability, or at least make it look like they do. There is even a minivan along for the ride and the new trend is arriving just as more Americans are getting involved in outdoor activities, driven in part by the coronavirus pandemic.

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