American rap star Snoop Dogg partners Singapore sneaker marketplace Novelship

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American rap star Snoop Dogg partners Singapore sneaker marketplace Novelship
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Novelship, Singapore’s leading sneaker marketplace, has joined forces with American rapper-actor Snoop Dogg to offer consumers in South-east Asia greater accessibility to cult sneaker brands and expand its range of collectibles. The 51-year-old music star will serve as...

Novelship, Singapore’s leading sneaker marketplace, has joined forces with American rapper-actor Snoop Dogg to offer consumers in South-east Asia greater accessibility to cult sneaker brands and expand its range of collectibles.

The company was established in 2018 and is now one of Asia’s fastest-growing marketplaces, with a user base that continues to double each year. It specialises in the trade of 100 per cent authentic sneakers, limited-edition apparel and exclusive physical and digital collectibles.

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