.AEO's new campaign features AddisonRiecke and the jeans of my dreams.
It’s been quite a few years since I’ve searched for the perfect back to school ‘fit, but you best believe I’m down to shop a good pair of jeans. American Eagle’s 2020 back to school campaign is nothing short of a denim dream—and features none other than TikTok queen Addison Rae. Along with some other seriously cool teens, Rae stars in American Eagle’s latest denim launch just in time for fall. School might look a bit different for most of us this year, but there’s no stopping the Internet, baby.
This fun back to school campaign is the latest iteration of American Eagle’s #AExME platform, which lets the stars of the collection style and shoot their own photos. Since social distancing is the way of the world right now, the 2020 back to school collection was shot virtually , giving the TikTok stars almost total control over the photoshoots.
While Addison Rae is prominently featured in the 2020 #AExME cast, she’s joined by some incredible teens with backgrounds in all types of dance—from ballet and jazz to contemporary and hip hop. Donyea Martin , Hannah Hawkins , Irene Luna , Jevohn Gentry , Makayla London and Sumi Oshima all show off how they style the 2020 American Eagle back to school collection—and specifically the new ridiculously cute Dream Jean.
Denim is quintessential to fall , so do yourself a favor and snag a pair of American Eagle’s latest campaign. I picked a few of my favorite pairs to shop below, but the entire collection is so good. Who knows? Maybe these jeans will replace all the ten-year-old sweatpants I’ve been wearing!The Dream Jean Super High-Waisted… $69.95 buy it A lighter wash jegging with rips in all the right places? I’ll take 10 pairs, thanks.The Dream Jean Curvy High-Waisted… $69.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes.
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