The show kicks off today and is expected to bring in tens of thousands of salon professionals, owners, and product manufacturers.
It's a three-day trade show held at the Donald E. Stephens Convention Center, located at 5555 River Road in Rosemont.
They can learn what's hot in color, cut, styles, and new products - and they learn how to do all the trends from the best Beauty Stars in the business!One thing I like is it gives small business owners the opportunity to learn from the top dogs in the business so it's really a great opportunity right here in our own backyard.
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