The brand and host rang in a night of fun with DJ sets, a nod to Heron Preston’s upcoming collaboration, and a block party that spilled out into the neighborhood with lively joy.
With a festive flourish, Mercer Street came alive Wednesday night for H&M’s block party—a celebration of fashion, music, and the brand’s spirit of collaboration. Hosted by Amelia Gray, the brand activated at its Soho store and on the neighboring block featuring DJ sets by Kaytranada, Kitty Ca$h, and Channel Tres spinning the soundtrack to the evening.
“These pieces are very near and dear to me, because Heron was one of the first designers I really loved. I always wanted to walk his shows, I would buy every drop of his, so I’m glad to be a part of something so personal,” she shared. Additional special guests fêting the brand included Emily Ratajkowski, Riley Keough, Lucky Blue Smith, Nara Smith, Evan Mock, Damson Idris, and Mona Tougaard.
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