Amazon.com Inc will widely roll out a feature by end-January that allows online merchants outside its platform to use the e-commerce giant's payment and delivery services, as it takes on rising competition from Canada's Shopify Inc.'Buy With Prime', which was launched as an invite-only offering in April,
Amazon.com Inc will widely roll out a feature by end-January that allows online merchants outside its platform to use the e-commerce giant's payment and delivery services, as it takes on rising competition from Canada's Shopify Inc.
It added that the product has increased shopper conversion rate by an average of 25 per cent, meaning that many more people placed an order when 'Buy with Prime' was available versus when it was not. The offering competes with the Shopify Pay feature offered by the Canadian company, which has emerged as an alternative for online merchants looking to directly sell products to consumers.
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