Amazon is blocking new listings for face masks, hand sanitizer and other coronavirus-related products on its site, marking its latest effort to stamp out price gouging.
This week, his listing was shut down and he was left with a lot of leftover stock, but he was able to offload the masks onto a fire department in Broward County, Florida. "They took all the stock because they are in need of them," the seller said.
An Amazon spokesperson said the company has zero tolerance for price gouging on the site and said Amazon has removed hundreds of thousands of offers from sellers that it accused of charging customers unfair prices. The company it removed more than 1 million products that made suspect or misleading claims about the coronavirus.To further crack down on price gouging, Amazon is also preventing sellers from bidding on "coronavirus" as a keyword to advertise their products as sponsored listings.
When shoppers search for a product on Amazon, they may see products that show a "sponsored" label. The label signifies products that are keyword-targeted ads. Sellers and brands bid on particular keywords and the higher they bid, the more likely it is that their product will be featured at the top of search results.
Prior to the ban, Amazon had faced pressure from officials who called for it to take action against price gouging. Senator Ed Markey, D-Mass.,
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