Amazon India has signed a letter of engagement with the Indian government’s Ministry of Information and Broadcasting with the objective of growing the country’s creative economy. As par…
has signed a letter of engagement with the Indian government’s Ministry of Information and Broadcasting with the objective of growing the country’s creative economy.
As part of the collaboration, Amazon and the ministry will help build pathways to promote creative talent in India, create capacity across film and TV institutes and globally showcase Indian-made creative content. India’s National Film Development Corporation and Amazon’s global database IMDb will work together to help enable discoverability of India’s creative talent by listing their profiles and skill sets on the platform. Prime Video and miniTV will both work towards providing internships and scholarships to students at the Film and Television Institute of India and the Satyajit Ray Film and Television Institute.
Additionally, to commemorate the celebrations around the 75th anniversary of Indian independence, iconic content from NFDC, state broadcaster Doordarshan and the International Film Festival of India will be showcased on Prime Video and miniTV.
Amazon.in will also curate a storefront feature to promote books and journals across genres reflecting India’s heritage from the ministry’s publication division. There are plans to widen the reach of All India Radio via Amazon Music and Alexa.
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