Amazon's new team will refer counterfeit cases to law enforcement agencies who can pursue legal action.
on Wednesday, its latest effort to address a growing problem that's plagued the e-commerce site for years.
The Counterfeit Crimes Unit, made up of former federal prosecutors, investigators and data analysts, will mine the site and collect information from external resources, such as payment service providers, to locate "bad actors" who attempt to sell knock-off products, Amazon said. Amazon has been stepping up its work with law enforcement to report and prosecute counterfeiters in response to criticism from sellers, consumers and government agencies that knock-offs have becomeon the site, hurting buyers and crushing legitimate businesses. The new global team will allow Amazon to "aid law enforcement officials" in their efforts to prosecute counterfeiters and to more effectively pursue civil litigation and work with brands in their investigations.
"Every counterfeiter is on notice that they will be held accountable to the maximum extent possible under the law, regardless of where they attempt to sell their counterfeits or where they're located," Dharmesh Mehta, Amazon's vice president of customer trust and partner support, said in a statement. "We are working hard to disrupt and dismantle these criminal networks, and we applaud the law enforcement authorities who are already part of this fight.
Amazon's marketplace, launched in 2000, is made up of millions of third-party sellers who list hundreds of millions of items. It now accounts for more than half of Amazon's overall sales and has been proven to host
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