Major retailers like Amazon, Walmart and Target are offering earlier holiday deals this year as they extend the shopping season amid rising inflation.
. "And consumers are very much open to spending in a more spread-out way in this inflationary environment."
Pandya notes that early discounts are nothing new, particularly in recent years when supply-chain issues have been rampant due to the pandemic, but he says that consumers — already squeezed by high prices for necessities like groceries and gas — are looking for more deals spread out over several months or weeks rather than doing their Christmas shopping all at once.
Other experts say retailers rolling out earlier discounts show that companies expect this holiday shopping season to be more challenging than in recent years.
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