'Amazon IVS and LiveLike Enhance Live Stream Interactivity' amazonivs interactivelivestreaming
LiveLike solutions can now be easily layered with Amazon Interactive Video Service Amazon IVS provides customers with more options to build and interact with audiences via live video. The LikeLike platform offers a suite of prebuilt tools, such as chat features, polls, or a rewards engine, via embed code, SDK, and REST API. The technology is now employed for a range of verticals, including e-commerce, fintech, and education, among other verticals.
Fully customizable, the LikeLike platform offers a suite of prebuilt tools, such as chat features, polls, or a rewards engine, via embed code, SDK, and REST API to accommodate a range of development needs. The company also provides creative ideas and technical services as needed. Initially used in sports and media for brands like NASCAR and FOX, the technology is now employed for a range of verticals, including e-commerce, fintech, and education.
“Our strength is audience engagement, and Amazon IVS builds on that by managing the video component, and also gives us the ability to scale so that we can ultimately create a better solution for customers,” said Chelsey Rushworth, Senior VP of Sales at LiveLike. “LiveLike is built on AWS, so there’s nice synergy there, and collaborating with the Amazon IVS team has been beneficial all around.
LiveLike paired with Amazon IVS can help brands host more dynamic live streamed video events and enhance user engagement, acquisition, and retention through interactivity within their own ecosystem. Post-stream, collected analytics, such as viewership and poll participation, can be used to inform engagement strategies for future efforts.
Below, we will look at an example of integrating LiveLike SDK with Amazon IVS as part of an interactive application.
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