ICYMI: Prioritizing essential products may help consumers get the items they need most and enable Amazon to meet demand
Prioritizing essential products may help consumers get the items they need most and enable Amazon to meet demand, but doing so could also hurt Amazon's business in a few ways.
Prime subscribers may be frustrated with slow delivery speeds and cancel subscriptions. Some Prime subscribers, who pay a year in the US, may end their subscriptions since they won't have access to the same fast shipping speeds they usually receive — especially since e-commerce delivery is extremely important now that many stores are closing. Prime does offer other Losing Prime subscribers could damage Amazon's sales because subscribers are to spend more than nonsubscribers, on average.
Third-party merchants that sell nonessential goods on Amazon may join other marketplaces or go out of business, limiting the appeal of Amazon's product selection. Forty-two percent of the over 1,000 US brands by Feedvisor reported that more than half of their e-commerce sales come from Amazon, highlighting that many merchants rely heavily on Amazon to make sales.
Losing Amazon as a sales channel could push them to join other marketplaces, like eBay and Walmart, if these retailers don't restrict their shipments because, otherwise, they may not bring in enough revenue to operate.
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