Amazon is opening its first physical clothing store
The stores will offer double the number of styles of traditional stores, while not forcing customers to search manually for the right size or color. Instead, if you see a clothing item you like, you can scan its QR code using the Amazon Shopping App to see sizes, colors, customer ratings and other details. You can then send it to the fitting room or directly to the pickup counter if you don't need to try it on.
You can open the fitting room door using the app, with all the items you've picked inside. Each one offers a touchscreen that lets you continue shopping and request new items to try on without having to leave. They'll then arrive in"minutes" thanks to tech that Amazon also uses in its fulfillment centers.
You can feel free to buy items online that you found in the store, with the same prices in both places. Items can be returned in store, and any item you've scanned will be saved in the shopping app so you can revisit it later.
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