Amazon has said its investments have contributed £4.8 billion ($6.1 billion) of gross value — and 16,000 jobs — to the U.K. economy since 2010. This covers the gamut of the online retail giant̵…
Amazon has said its investments have contributed £4.8 billion of gross value — and 16,000 jobs — to the U.K. economy since 2010. This covers the gamut of the online retail giant’s various subsidiaries, including Kindle Direct Publishing, Amazon Publishing,Overall, the company — which revealed the figures on Wednesday — has invested more than £4.2 billion in U.K. creative industries since 2010, and has doubled its investment since 2018.
In addition to the BFI deal, Amazon also used the event to highlight its support for rising off-screen talent in the industry. Unlike streamers such as Netflix, Prime Video has been relatively quiet until now about its training and upskilling programs for below-the-line roles. All SVODs have been investing heavily in the U.K.
Prime Video is also entering the second phase of its Pathway initiative, which is designed to open up access to jobs in TV and film. The program — developed in collaboration with leading TV and film institutions, including the National Film & Television School — will support 250 additional trainees over the coming years.
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