Amazon and EU finalize third-party seller antitrust deal
Third-party sellers in the EU will be able to offer their products through Prime without having to use Amazon's delivery or logistics services. Additionally, Amazon will not use any non-public data relating to third-party sellers to benefit its own business, including logistics or creating copycat versions of popular products.
The final deal includes some additional commitments, such as making it easier for third-party sellers to directly contact their Amazon customers so they can provide similar delivery services to those offered by Amazon. The company will also need to create a way for sellers and carriers to file complaints if they suspect it isn't complying with the commitments.Associated Press
that, “We are pleased that we have addressed the European Commission’s concerns and resolved these matters.” The settlement applies for five years in most cases. The Prime and second Buy Box commitments will last for seven years. The deal is legally enforceable in the European Economic Area save for Italy. That country's competition authority hasIf EU regulators determine that Amazon isn't sticking to the terms of the deal, the Commission can fine the company up to 10 percent of its global annual revenue without having to find an infringement of antitrust rules.
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