'Am I going to get shot?' kids ask, as brands try to explain racism and violence to children

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'Am I going to get shot?' kids ask, as brands try to explain racism and violence to children
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For 8 minutes and 46 seconds - the length of time it took George Floyd, an unarmed black man, to die at the hands of Minneapolis police - cable TV kids channel Nickelodeon's screen went black on Tuesday to sounds of inhaling and exhaling, as white text flashed 'I can't breathe.'

NEW YORK - For 8 minutes and 46 seconds - the length of time it took George Floyd, an unarmed black man, to die at the hands of Minneapolis police - cable TV kids channel Nickelodeon’s screen went black on Tuesday to sounds of inhaling and exhaling, as white text flashed “I can’t breathe.”

These are just a few of the examples of how companies that entertain or sell products for kids are adjusting their messages, as they attempt to deal with this moment in American history and explain the complexities of racism and police brutality to children through action and words. CNN is owned by telecommunications company AT&T Inc, whose chief executive, Randall Stephenson, urged other CEOs in a CNBC interview to speak out against racial inequality.

Fear of catching the coronavirus forced families indoors. Fear of dying at the hands of police are keeping kids from going back out, Bass said. One nine-year-old black child even asked Bass, “Am I going to get shot, too?”

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