Almost 90% of the people eating non-meat burgers are not vegetarian or vegan, new study finds
NPD found that 16 percent of Americans say they “regularly” use plant-based alternatives to meat and dairy products, such as almond milk and meat substitutes. More unexpected, though, is that 89 percent of the people eating all of these tell NPD that they’re not vegetarian or vegan — they just like variety in their diets.
Millennials and younger consumers are the ones driving the demand for many of these products, but they’re not the only ones eating them. “Since the core consumer groups for plant-based dairy and meat alternatives are younger, NPD forecasts that plant-based foods, to varying degrees, do have staying power,” he said.make health considerations more of a priority when choosing foods
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