'All about Startup Growth with Lomit Patel on the HackerNoon Podcast' by hackernoon lomitpatel hackernoonpodcast
[00:00:00] Amy: That's right. The noonies are back. And I would love to thank our sponsor for this episode. Avast, who is a global leader in digital security and privacy, as you very well know because they have over 435 million users. And the AVG brands are those that protect the people from threats on the internet and the ever-evolving IoT landscape.
But anyways, it's not about me. Not everything is about me. I want to talk about. So tell me first, before we get into your book about what you do at together labs. And my role is generally to help children shout out the power on, on, on how to make that happen. So it's a fun time you keep coming in when you join companies around. Is that there's a lot of like green space ahead, right? So you can get super creative, you can try a lot of things and there's always the there's a lot of upside cause ultimately nothing's been tried for.
The way, uses behave and act. And for the most part, I always look at startups as being an underdog, which is the way I've always been perceived myself in life. And I, yeah, I have that empathetic way of looking at the companies the way most people have kind of looked at me. And in the process you get to get to know. People who end up becoming a really big part of your network because you continue to grow and evolve in your career.
[00:07:01] Lomit: Yeah, another word for that, that I use is the feedback loop is so much quicker, right? So ultimately, whatever you do, especially in the startup, if you're doing something good or if you're not doing something good, you're going to get to know about it pretty critically. In terms of the companies that I ended up getting into and the truth was, I didn't really know anyone in yeah. Worked in startups or whatever. So I was in London at the time and I was seeing all these technology companies coming up. And my dream was to build. Come to the us.
So some of the ones that I've worked at for the most part were companies like Like Roku's one that most people probably are familiar with and it's become a huge company, but, I joined them as employee number like 30, but I was like the first sort of head of growth and marketing there. Yeah. And, I wasn't a huge gamer, but I joined IMCU just over five years ago but it was an area I was really interested cause it, cause I know there's a lot of people that were spending a lot of time on, on gaming and in the course of learning that vertical, I, I joined this startup.
And a good example of that is social media. I was really heavy into social media before people started even spending money on things like Facebook and Instagram. And when I joined to get the labs that I MBU. We were one of the first early beta tests to get into growing advertising with Snapchat and Tik TOK, which today are huge, but, at that time there weren't.
And then figuring out what's there the best way to get in front of those customers, ultimately and what's the right places to either be spending. Advertising money or making tweaks within the product or around the onboarding flow and the customer around all the different points of the customer journey to really be able to optimize the entire customer funnel to acquire customers, retain customers and to monetize customers.
[00:14:56] Amy: right? Yeah. Okay. So you're at the end of the day, what you're saying though, is that as someone who is in growth, you have to put your hands in all of the pots. [00:16:04] Lomit: It's a combination of all of those things, but primarily it all starts with looking at the data and the metrics every day, like how we're tracking, to, to the goals that we need to hit.
And being active, I would say in the industry at different events and. And speaking at those events, it's a great way to, to learn and share our knowledge that you can bring back in to your company as well and continue to keep just putting ideas out there and keep trying stuff. The entire pressure on yourself but make it collaborative, especially internally what I find is when other people feel that they're part of the process of what gets prioritized, they get more excited to work on those things versus being a top down command.[00:18:45] Amy: Yes. And that I think also comes from like the startup vibes of things, right? Like you'd, that's not really a thing in big Corp. It's more of the top down approach.
Cause it's been one of the best selling books ever. And your offer is Eric Reese, the way I the backstory on how I wrote the book what most people don't realize is the company that I work for right now together labs, but I MBU pacifically. That's where Eric worked when he actually came up with the whole idea around lean startup.
Champion the whole area around artificial intelligence, really applying how to use AI to really help us to get better, faster, and smarter using data to really grow a business around user acquisition and retention and monetization. And so what I noticed is. That there's at least at the time, this was like five years ago, 5, 4, 5 years ago.
So more and more founders that start coming out there can at least be able to apply this to help. Validate. And the idea is that they have floated business as well as be able to at least get more smarter around using the data for growth. And so that, that was the sort of the background. And fortunately, I I wrote a book proposal, but Eric connected me with We don't Riley media, which is a huge publisher. And, I spoke to them about the idea and, I had an editor that, that was assigned to help me at least put the book proposal together and to pitch it.
And what I came to realize is when it comes to writing a book, it's best to write on things. That you feel inspired about at that given moment? So an example being, I tried to start writing about chapter one and I sorta did chapter one, chapter two, but then chapter three, didn't really interest me at the time.
I wrote the first draft within six months, five to six months. But the way I ended up doing that was. We ended up creating my own personal schedule. So I was writing like six days a week and my writing schedule was to pretty much right at night. That's when I liked writing the most. [00:27:54] Amy: Okay. I have some questions about your writing style and how you structured your day, but first, let me just get into this for another second here.[00:28:10] Lomit: Really good question. I early on in my career, I was just the working machine. Now what what I try to do is work a lot smarter. So the idea isn't about, I do work hard, but what I do is I intentionally put blocks in my calendar to, to prompt me to actually take mental breaks.
[00:29:27] Lomit: Yeah. Very important. And, one thing generally, at least in, in startups that is this whole finger around the. If you want me to do anything that I have to do with. Things less work sometimes so that I can be my best self to continue working because this mental health is such an important piece of culture of work that we always forget to incorporate into our lives. I think,Is the word. Yes and no. And early on in my career, and what I find with most people was everybody wants to say yes to everything. Cause[00:31:00] Lomit: I was like that too. I'm a recovering yes addict, but it was.
I can't, I'm not a machine anymore. Maybe I'm just getting older. Maybe the pandemic has incited the great resignation in everyone. But yeah, I think uh, mental health and working is so hand in hand and so important. So I'm glad we chatted about that too. Okay. This brings me back to. You're writing styles.
So I can impact more people and more people can learn. Grow and potentially adopt the things that I'm writing about. So my, I would say my blog and my book content is pretty similar. And the benefit of what I found is using a blog content. And I always love to read that, read the feedback on the comments and incorporate that, eh, as well as the other thing that I try to do is I, I have a. A number of people that, that I trust in my network, who I would send my content to as well, and at least have them sort of review and give me some honest feedback.
Are you using like the polls features at all or, and other things that you post or what else is going on your LinkedIn? This is great because ironically, a lot of people don't share internally either. And so w what came out of that was like, I'm wondering if people on LinkedIn might find this helpful to, and generally what I do is, like even if I read something that's a pretty long article, I sorta just try to summarize it into a paragraph or two.
And yeah. And so in LinkedIn, I generally, I'm always reading a lot around all of those areas around startup leadership management in business. And I generally eat usher articles that are right around that content. I'm happy to even ch share content that other people are writing around that I tried to put my own sort of, a spin on it so that, people don't want to read the entire article.[00:38:14] Amy: Yeah. Okay. Wait, one to two times a day is a lot.
So that's. Definitely. And then it helps with when you continue to build content and write and be able to share that on a platform. So I think that's something that you've done really well, that I think a lot of the listeners and Hawker new contributors can take a page from your book on. [00:39:45] Amy: people. Yeah, definitely amazing. Okay. Lomit. Thank you for joining the podcast. I thought this was a great, I had a great time chatting with.[00:39:59] Lomit: Yeah. First of all, thanks for having me, Amy. I've been listening to your podcast for awhile. So I've been a fan for a while, and then now I get the pleasure of being on it. So thanks. Thanks for the opportunity.
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