.Moncler and aliciakeys are taking their collaboration to the next level.
To be bolstered with additional curations throughout 2022, the Moncler Select project marks a further step in the company’s mission of enhancing engagement with its community through digital formats.
Most recently, the Moncler Mondogenius showed the effectiveness of this approach. The brand’s Genius collections were presented via a digital experience across five cities — New York, Milan, Shanghai, Tokyo and Seoul — and through a dedicated microsite, Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitter, WeChat, Weibo and Douyin, as well as a network of Moncler Genius partners inclusive of e-tailers and media sites.
, the reception of the event was impressive, as its broadcast reached 2.3 billion people around the world, and garnered more than 299 million views across all platforms.
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