.AlexanderWangNY is sitting out the Pre-Fall season entirely with plans to blow out his brand’s 15th anniversary in the spring of 2020.
hit the catwalk in Rockefeller Center last June. How would he top that this season? Well, it’s definitely his most shocking proposition yet. By doing nothing.
Wang was one of the first designers to move his shows to a June-December schedule in 2017, helping to establish micro-fashion weeks in New York. At the time, the thinking was that the off-season schedule allowed for bigger impact shows—less competition for editors’ time and eyeballs. It also aligned better with wholesale buys, meaning that retailers could allot higher percentages of their seasonal budgets to Wang.
The form that “something bigger” might take is still mostly under wraps, although the designer did admit he’s planning a big-time consumer-facing “moment” for the second quarter of the year. Wang stressed the importance of speaking directly to his shoppers. “All of this energy and effort has always been in service of the customer.
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