Buzzy Australian contemporary rtw label Alémais talks with WWD about expansion, the resort collection and the next phase.
Creative director Lesleigh Jermanus , noted the collection and show was a milestone event for the three-year-old label, andJermanus said the brand, priced from $195 to $1,895, currently has around 300 global wholesale partners and recently picked up an additional 45 doors during its spring season while showing in New York, London and Paris, where it plans to show again for the pre-fall season.
The collection’s first drop is now available on the brand’s website , and will be available dropping with stockists throughout the month.“We’ve got great stockists that haven’t launched yet, so that sets them up really well and means we can direct all of our customers to our amazing wholesale partners. Customers always go back to the commercial classics. We’ve been selling to them really well since our first collection.
Jermanus cited key pieces within the resort line — titled “Kaboom,” and inspired by a meld of “Return to Oz with the yellow brick road” with psychedelic ’60s, ’70s and ’80s inspirations — ranging from a red recycled sequin dress and hand-embroidered artisanal layers to commercial classics.
In addition, the collection further expands the brand’s sustainability-minded DNA, utilizing new fabrications such as floral styles crafted from a Sicilian regenerative orange peel fabrication ; plant-based bio leathers, and a good amount of organic cotton.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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