AI tools see uptick in adoption by brands despite risks

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AI tools see uptick in adoption by brands despite risks
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Some AI experts warn that businesses should carefully consider potential harms to customers, society and their own reputations before rushing to embrace ChatGPT and similar products in the workplace.

and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so.

Coca-Cola plans to use generative AI to help create new marketing content. And while the company hasn't detailed exactly how it plans to deploy the technology, the move reflects the growing pressure on businesses to harness tools that many of their employees and consumers are already trying on their own.

But it wasn't until the November 30 release of OpenAI's ChatGPT, a free public tool, that widespread interest in generative AI tools began seeping into workplaces and executive suites."ChatGPT really sort of brought it home how powerful they were," said Eric Boyd, a Microsoft executive who leads its AI platform."That's changed the conversation in a lot of people's minds where they really get it on a deeper level. My kids use it and my parents use it.

"It helps create mock ups that then are going to be turned by a human into something that is more concrete," she said.

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