Are movie theaters back for real this time?
This week, the major film studios — Disney, Warner Bros., Universal, Paramount and Sony — along with smaller distributors have gathered in Las Vegas to kiss the ring of the world’s movie theater operators, from the biggest multinational chains to the smallest mom-and-pops.
The pandemic permanently changed the way studios bring movies to audiences. Not as many films will go to theaters, and those that do will start streaming much earlier than they once would have.For one thing, it’s becoming increasingly clear that the most dire predictions about the doom facing theaters were exaggerated.
Disney’s “Doctor Strange in the Multiverse of Madness” should continue Marvel’s superhero winning streak with the return of Benedict Cumberbatch and other stalwarts of the series. “Top Gun: Maverick,” the long-awaited sequel starring Tom Cruise, could bring back older audiences who have been hesitant to return amid the persistent pandemic. Pixar’s “Lightyear” and Universal and Illumination Entertainment’s “Minions: The Rise of Gru” should attract families in a big way.
But the main factor driving the recovery is that the movies themselves are back. In a sign of confidence, studios have mostly stopped delaying their big releases, unlike last year when the release schedule seemed to change from month to month, depending on COVID-19 variant-driven surges. “Ninety days didn’t work for me on ‘Parasite’; 150 days did,” Quinn said. “The bad news is, it took a pandemic for everybody to come together and say, ‘Is there a better way to do this?’ That conversation could have been had 15 years ago, but the powers that be were unwilling to test the waters.”
But then there’s a subset of wild cards, said Blum, whose horror film “The Black Phone” from Universal will play in its entirety at CinemaCon. Blum describes a “fourth category” of movie, one that isn’t a superhero, horror or animated film but that a studio can still market as a must-see event, driven by a special filmmaker who can get audiences excited.
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