The brand, helmed by celebrity makeup artist Jo Baker, musical artist Grace Gaustad and a fast-growing cohort of beauty veterans, is realizing its vision of “multiverse beauty.”
“Color is my happy place,” said celebrity makeup artist Jo Baker, who is a cofounder and chiefofficer of Bakeup, and whose clientele includes Olivia Wilde, Kathryn Hahn and Natasha Lyonne. “We wanted to give people makeup that’s not intimidating — something that’s playful and fun and almost invites people to put their fingers in the paint to express themselves in a new way.”
“The AR experience just allows this instant gratification that you really can’t get in other places,” said Sarah Superfon, chief executive officer of Bakeup, noting that the brand, dedicated to exploring the space as much as possible, also tested a holiday-themed rendition of the classic eye veil, dubbed the Cosmic Veiler, on digital fashion hub, DressX.
In addition to launching its first full collection, Bakeup has welcomed a new chairman: Brad Murray, who cofounded Tatcha with Vicky Tsai and joins Bakeup’s team, which also includes Philosophy founder Cristina Carlino, It Cosmetics’ Christine Nevin and 21-year-old musical artist Grace Gaustad, in addition to Baker and Superfon.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Baker gives his final address as Mass. governorSpeaking from his desk at the State House, Gov. Charlie Baker addressed his constituents one last time, praising them for their character and touting some of his accomplishments over the past eight years.
続きを読む »
Houston company Baker Hughes to provide equipment for Malaysian carbon capture projectMalaysia’s state-owned oil and gas company Petronas has awarded Baker Hughes a contract...
続きを読む »
PHOTOS: A lone walk and loads of symbolism on Baker's last day as Mass. governorYesterday, Charlie Baker made long strides down the front steps of the State House, completing the so-called 'lone walk' departing governors make on their last full day of service — though he wasn't completely by himself. See photos here:
続きを読む »