Even under the best circumstances, Hollywood studios and exhibitors were concerned about how the 2020 box office would stack up in a year with decidedly less sure-fire hits. But now that movie thea…
, the industry is left with a confusing picture of when — and at what scale — Americans will return to multiplexes again.
“Setting release dates and moving movies around is a very difficult task,” said Jeff Bock, a media analyst with Exhibitor Relations. “There’s a think tank for each one to capitalize on the right time.” Studios carefully plot these dates sometimes years in advance to have enough space from rivals’ major films, as well as their own movies. There are 52 weeks in a year, as executives responsible for playing this unique game of chess often say, but the amount of available weekends to claim could shrink if quarantine efforts could extend through July or August.
Around the holidays, Disney has to avoid competing with Marvel’s “The Eternals” and Steven Spielberg’s “West Side Story” , another pair of high-profile, upcoming releases. That’s to say nothing of having to weave around other big titles like Warner Bros. musical adaptation of “In the Heights” , “No Time to Die” , Sony’s “Venom 2” and Paramount’s “Top Gun Maverick” .for “Trolls World Tour,” an animated sequel to 2016’s “Trolls,” which grossed $346 million at the global box office.
He adds, “If things get better by summer, studios can rewrite the box office record books in doing so. There are a lot of opportunity here.”
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