When Netflix dropped its first African Original, “Queen Sono,” in 2020, it was widely heralded as a gamechanger for African filmmakers expecting a wave of investment from global streaming giants in…
When Netflix dropped its first African Original, “Queen Sono,” in 2020, it was widely heralded as a gamechanger for African filmmakers expecting a wave of investment from global streaming giants in their cash-strapped creative industries.
That trend was on display in Johannesburg on Wednesday, where reps from several leading streaming services took the stage during the JBX Content Market, a newly launched industry conclave running parallel to the“The global players have global reach, they’ve got global muscle.
For the fast-growing streamer, which is said to rival Netflix for subscriber numbers in South Africa, the importance of local content for African audiences is clear. Last year, seven out of the 10 most-watched shows on the streamer in South Africa were homegrown hits, while that number was eight in Kenya and Nigeria and nine out of 10 in Ghana — with Nigerian format “The Real Housewives of Lagos” cracking the top 10 in all four markets. “Local is where it’s all happening,” said van Zyl.
Showmax was the first streaming platform on the continent to offer mobile-only subscription plans and download options for offline viewing, illustrating how the service was “designed…with Africa in mind,” according to van Zyl. Viu customers have the option to buy a daily subscription or pay with cellular airtime, while the company works with telecom operators to offer affordable data bundles. “These things may not be important to Netflix in the U.S.
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