In one part of this week's newsletter: Content and commercials are getting prettier, but the line discerning them is getting blurrier.
. They’re not dissimilar to other famous lifestyle vloggers — giving us fashion try-on hauls, home makeovers, and intel on their personal lives — but this group of women are defined byThis creates a really interesting contrast with how we have traditionally conceptualized influencers.
Under four minutes in length, the entire video is a carefully crafted commercial for Arm & Hammer Baking Soda. The entire vlog is done so tactfully that it lulls viewers into forgetting it’s essentially one elaborate commercial.
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