A team of advocacy groups is urging antitrust regulators around the world to take a hard look at the Google-Fitbit merger, saying the deal 'is not in the interest of citizens'
"Google's proposed acquisition is not in the interest of citizens," wrote the letter's co-signees in a separate statement. This letter, which was sent to get ahead of Europe's July 20 deadline, highlights concerns over how Google will handle users' health data.
"Google could exploit Fitbit's exceptionally valuable health and location datasets, and data collection capabilities, toWhile the groups raise the issue of user privacy, their larger concern is with how obtaining this data could help consolidate Google's dominant position in online advertising. But advocacy groups are concerned that Google might not stick to this promise in the long term. Critics of the deal have pointed to how Google broke a similar promise when it acquired the online advertising company DoubleClick in 2007.
"Regulators must assume that Google will in practice utilise the entirety of Fitbit's currently independent unique, highly sensitive data set in combination with its own, particularly as this could increase its profits, or they must impose strict and enforceable limitations on data use," reads the letter.
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