Supply chain issues and strong consumer demand have pushed apparel prices online at record rates.
Online prices in November hit a record high, increasing 3.5 percent year-over-year, with apparel prices rising 17.3 percent, according to the latest Adobe figures.
Powered by Adobe Analytics, the Adobe DPI analyzes 1 trillion visits to retail sites and over 100 million stock keeping units in 18 product categories. Adobe uses a combination of Adobe Sensei, Adobe’s AI and machine learning framework, and manual effort to segment the products into the categories defined by the Consumer Price Index issued by the U.S. Bureau of Labor Statistics.
Eleven of the 18 categories tracked by the Adobe Digital Price Index saw year-over-year online price increases in November. Apparel prices rose faster than any other category, while price drops were observed in electronics, personal care products, office supplies, jewelry, books, toys and computers.
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