Adidas' sales growth has slowed, one reason being weaker performance by a Kanye West collaboration
) expects a boost to sales from new soccer merchandise ahead of the 2020 European championships after quarterly growth was held back by a weaker performance from Yeezy shoes designed by Kanye West.
That also reined in ecommerce growth to 14% from 37% in the second quarter as many of the Yeezy shoes were sold online. Shares in Adidas, which have risen by more than a third in the last year, were down 2.9% at 1046 GMT. Nike reported sales rose a currency-neutral 10% for the quarter ended Aug. 31, with sales in China up 27%, though 4% growth in North America missed expectations.
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