.Adidas and Allbirds announced a first-of-its-kind collaboration to create a sneaker with the “lowest ever carbon footprint.”
by their carbon output. Those are major achievements on their own—but in a meeting last year, both teams realized they’d get a lot closer to their goals if they just worked together.
The sneaker they’re working on will ideally have a carbon output of 2 kg or less. To call that ambitious would be an understatement; the average sneaker has a carbon output of 13.6 kg, accounting for the materials, dyes, manufacturing processes, shipping, packaging, and many other factors. Carnes says the carbon output of Adidas sneakers averages between 10 and 15 kg, while Allbirds’ sneakers have a lower number, around 7 kg.
“There’s a [carbon] number for every component and every process, and you have to add it up so the number gets as close to zero as possible,” Allbirds cofounder Tim Brown adds. “The idea that the rules are very clearly defined is exciting, and we’re adding this new constraint of carbon accounting. You start to understand that every component you add, or the way the foam is molded, it all has an impact.
It’s unclear when the sneaker will be finished and ready for the consumer market, but in the meantime, Carnes and Brown hope their partnership inspires other businesses to work together in ways they hadn’t previously imagined. “We want to be an example that it can be done, that it isn’t just an experiment,” Carnes says. “When you think about competition, you just have to change your perspective.
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